Navigating Change
In Demanding Times

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overview

SierraConstellation Partners is an interim management and advisory firm that provides services to middle-market companies navigating their way through difficult business challenges.

Built on a foundation of core values, our team of former CEOs, COOs, CFOs, private equity investors, and investment bankers, apply their real-world experience, operational mindset, and hands-on approach to deliver effective operational improvements and financial solutions.

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Practice Areas

Talent &
Culture

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Interim
Management

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Financial
Restructuring

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Turnaround
Management

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Performance
Improvement

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PROFESSIONAL TEAM Learn More

Lawrence Perkins

Founder and Chief Executive Officer

Tom Lynch

Partner and President

Curt Kroll

Partner

Industry Awards Received

20

Deals Completed

678

Years of Combined Industry Experience

300

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Lawrence Perkins

Founder and Chief Executive Officer

BiographyNotable Assignments

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Lawrence Perkins, Founder and Chief Executive Officer of SierraConstellation Partners (SCP), has more than 25 years of management consulting and advisory experience with companies undergoing transition. Lawrence has led complicated projects for numerous companies as an interim leader, financial advisor, and strategic partner.

Lawrence has served in a variety of senior-level positions, including Interim CEO/President, Chief Restructuring Officer, Board of Directors Member, Financial Advisor, and Strategic Consultant to numerous middle-market companies and is particularly skilled at assisting clients through bet-the-company situations.

Prior to founding SCP, Lawrence was a Senior Managing Director and regional leader of a national consulting firm where he was responsible for business development, marketing, staffing, and general management of the firm’s western region. Lawrence joined the firm in 2010 when it acquired El Molino Advisors, a company he founded in January 2007 and led as the CEO.

Lawrence began his career in the strategic consulting group of Arthur Andersen after graduating from the University of Southern California Marshall School of Business. He is currently on the board of several non-profits and multiple corporate boards and is a member of the Young Presidents Organization.

Lawrence is the author of the Amazon bestseller Don’t Be A Stranger, where he explores the secrets of strategic relationship building. He provides personal advice on how to create luck in business by offering techniques that can ultimately help readers develop their own enriching community.

In 2023, Lawrence received the Global M&A Network’s Top 100 Restructuring Professionals’ “Distinction in Dealmaking” Award, while SCP received their coveted Boutique Turnaround Consulting Firm of the Year Award as well.

Additionally, Lawrence has led deal teams that have been recognized by top-tiered industry organizations, including:

  • Global M&A Network’s 15th Annual Turnaround Atlas Award, Chapter 11 Restructuring of the Year for NewAge, 2023
  • The M&A Advisor’s 17th Annual Turnaround Award for the Sec. 363 Sale of The One in Bel Air, 2023
  • Global M&A Network’s 14th Annual Turnaround Atlas Awards, Private Equity Acq Deal of the Year for Metco Landscape, 2022
  • The 15th Annual M&A Advisor’s Turnaround Award under the category of ‘Information Technology Deal of the Year’ for Wave Computing, 2021
  • The M&A Advisor’s 15th Annual Turnaround Award, Information Technology Deal of the Year for Wave Computing, Inc., 2021
  • The M&A Advisor’s 12th Annual Turnaround Distressed M&A Deal of the Year for the Chapter 11 Sale of Katy Industries, 2017
  • Served as CRO to a publicly traded multi-level marketing company focused on the health and wellness industry. Was responsible for stabilizing operations, addressing a number of pending government investigations, and preserving liquidity to assess strategic alternatives. Led the divestiture and monetization of a non-core operation and worked with an international investment bank to run a successful sale process via Chapter 11, allowing the company to continue as a going concern .
  • Served as CRO to a publicly traded pharmaceutical company focused on testosterone replacement therapy. The company faced liquidity issues following a slow product launch hindered by the COVID pandemic. Worked with the company to preserve cash and facilitate a successful sale process led by an international investment bank.
  • CRO team lead for Wave Computing, Inc. Chapter 11 reorganization. Debtor is a Silicon Valley-based fabless semiconductor and AI technology company that owns MIPS IP core technology. Successfully orchestrated a plan of reorganization that provided liquidity for new product growth while satisfying allowed creditor claims.
  • Financial advisor to a contemporary fashion brand in $150 million recapitalization and out-of-court restructuring. Developed and implemented cash management solution to allow Company to negotiate forbearance with existing senior secured lender and manage through liquidity shortfall.
  • Served as financial advisor to an international manufacturer/designer of apparel under several different brands that sold through wholesale, company retail stores, and a proprietary e-commerce platform. Worked to maximize working capital and provide adequate runway to guide a private out-of-court restructuring and inject capital into the Company to further execute the turnaround plan.
  • Served as interim CEO and CRO to a publicly traded industrial products company with operations throughout the United States. Was responsible for stabilizing operations, identifying strategic alternatives, and ultimately executing the restructuring of the Company. Successfully identified the ultimate buyer and helped negotiate and structure the transaction with the assistance of an international investment bank.
  • Served as interim management to a venture-backed solar system designer and installer. Worked with the board and CEO to support the successful transaction to a strategic competitor through an out-of-court restructuring.
  • Served as CRO to a consumer product manufacturing company, where he was responsible for operating the business through the restructuring that ultimately yielded a return to investors 300% greater than originally anticipated through the sale of the business.
  • Served as CRO to a chain of skilled nursing facilities throughout California that successfully divested its operations to strategic buyers through a second restructuring after it was determined that the first restructuring of the Company was not plausible.
  • Served as financial advisor to a $120 million privately held telecom provider, where he managed day-to-day operations and augmented management through the sale process.
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Tom Lynch

Partner and President

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Tom Lynch, Partner and President at SierraConstellation Partners, brings with him over two decades of capital market experience with a deep focus in restructuring, workouts, recapitalizations, M&A, secondary market transactions, as well as strategic planning and execution.

Prior to joining SCP, Tom was the co-founder and Managing Partner of Woods Hole Capital. Tom was responsible for the executive management and strategic direction of the firm. Tom focused on all aspects of the firm including risk management, portfolio management, operations and the executive leadership of the firm.

Prior to founding Woods Hole Capital, Tom was the Chairman and Chief Executive Officer of Frederick’s of Hollywood Group (a publicly traded company). Prior to joining Frederick’s, Tom was the CEO of Mellon HBV, later renamed Fursa Alternative Strategies. HBV was a risk arbitrage fund that had moved toward event driven less liquid positions.

Tom has a lengthy and distinguished career in the asset management business. As a Managing Director of Mellon Institutional Asset Management, Tom was a member of the Senior Management Committee, and had direct executive responsibility for a $38 billion AUM business. While at Mellon, Tom founded and launched Mellon’s first Alternative Asset Management distribution group.

Tom has held executive positions with UBS Global Asset Management and the Dreyfus Corporation.

Tom is a graduate of St. Anselm College.

  • Served as CEO and CRO of a publicly traded, United States-based cannabis company with 29 retail stores and 6 cultivation facilities and was later appointed as the Chairman of the Board of Directors. Focused on day-to-day operations, cash flow, and rebuilding relationships with key stakeholders, vendors, and communities. Secured ~$170mm in total new financing alongside restructuring of primary senior debt facility and eliminating senior debt through M&A transaction and transforming working capital issues. Reduced in cash rent impact of $12mm+ and improved the retail EBITDA by ~$140mm annualized adjusted over six quarters.
  • Served as Interim CEO and Interim CFO of a $700mm revenue, 300+ store national retail chain with over 30% market share in the bridal wedding dress space. Lead the company through the transition from bankruptcy, solidifying the supply chain, and creating a re-marketed focus for the Millennial and Gen Z consumer. Stabilized the sales by restructuring the sales leadership team and implementing omnichannel policies. Achieved more than $20mm in cost savings on an annualized basis. The stabilization of the Company allowed management to raise $55mm in additional capital to fund further consumer-focused initiatives.
  • Served as Chairman and CEO of a publicly traded specialty retailer. Completely restructured operations including reduced SG&A by over $40mm, consolidated executive leadership, sold wholesale division, closed unprofitable Philippine factory, and maintained strong trade support for the entire period of the restructuring. Ended up selling the company to a NYC based PE Firm.
  • Served as interim CEO of a Los Angeles based digital media company. Developed and implemented the companies first revenue model and negotiated distribution arrangements. Company experienced 1 billion annual downloads of its content at the time of transition.
  • Served as CEO and CRO of a NYC based global hedge fund. Engaged to work with Founder during the peak of the credit crisis. Fund held positions from USA to sub–Saharan Africa with offices in London, Mumbai, Hong Kong and NYC.
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Curt Kroll

Partner

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Industry Expertise

Curt Kroll, a Partner at SierraConstellation Partners, provides interim management and operational and financial advisory services to underperforming companies and companies in transition. His experience includes challenging CRO roles, interim management, refinancings, distressed acquisitions and in- and out-of court restructurings. Mr. Kroll has held roles in various industries including retail, industrial manufacturing, real estate, financial services, and healthcare.

Prior to joining SCP, Mr. Kroll was the Chief Financial Officer and Chief Information Officer at Katy Industries, Inc., a publicly-traded manufacturer of consumer and industrial products with operations throughout the United States and Canada. While at Katy, he worked on numerous refinancings, acquisitions, operational integrations, and restructuring transactions. Prior to Katy, Mr. Kroll was a manager at Deloitte where we worked with middle-market and corporate clients across industries. Prior to Deloitte, he also spent 3 years in a regional public accounting firm working with middle-market companies.

In 2022, Curt won the M&A Advisor’s 16th Annual Turnaround Award (between $10mm and $100mm) for his work on the turnaround of francesca’s.

Mr. Kroll holds both a bachelor’s and master’s degree in accountancy from the University of Missouri. He is licensed as a Certified Public Accountant (CPA Inactive).

  • Served as CFO of a publicly traded-consumer product manufacturing company where he lead the company through a restructuring process that ultimately led to a return to investors through the sale of the business.
  • Served as a financial advisor to a $500 million outsourcing company through a sale process to a private equity group.
  • Served as a financial advisor for a $600 million oil and gas pipe manufacturer in a refinancing of its debt.
  • Served as a CRO to a $700 million national retail chain during its restructuring process.
  • Interim Chief Financial Officer to a national bridal retail company where he led the team post-bankruptcy to rebuild the Company’s brand image, employee morale and trust with key stakeholders including the debt holders.
  • Chief Restructuring Officer and Interim Chief Financial Officer to a national retail company where he executed a series of cost reductions and operational improvements to increase profitability despite a challenging operating environment. He also assisted with the sale of the company.
  • Was interim CFO to an 80-store candy retailer.
  • Served as a financial advisor to several clients within the healthcare industry on capital bond issuances raising over a billion dollars in capital.